How SaaS teams buy influencer marketing: direct, platform, or managed campaign
A SaaS team can hire creators directly, buy through a platform, or run a managed campaign. This guide compares the three routes on control, effort and proof.
The blog
Distribution, written down.
How technology companies plan, brief and prove organic launch distribution, starting with X creators, with a source for every figure.
In one paragraph
The distribution.wtf blog is a set of working notes on how funded technology companies plan and prove organic distribution across X creators, and how an agent can run that work through typed tools.
Why B2B influencer marketing underdelivers for SaaS launches, and how to brief creators
Most B2B influencer marketing for SaaS launches fails at the brief, not the creator. Here is what a launch brief must specify to get reach you can prove.
What we write about
Planning a launch across X creators: what to brief, when to book, how to split one budget across channels that price in different ways, and what to ask for as proof. We also write about the other side of the deal: how a creator, a show or a newsletter turns an audience into inventory a technology company can book, price and renew without a long negotiation each time.
Plans run with X creators today, and the posts follow that channel first; agent access is not live yet. ClickUp's own launch post reached 4.12M views, per our reading of the post on 2026-07-09, the scale of attention one launch can draw.
How we source a number
Every figure in a post links to the public report, study or company page it came from, and we say what kind of evidence it is: a survey, a company's own reported result, or a practitioner's guidance.
Who it is for
Founders, marketing leads and growth engineers at funded technology companies who need a launch to reach a specific audience, and the creators, show hosts and newsletter writers who build the inventory those launches run through.
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